About Us Clement Butt founded the company to combine software and hardware technology and cycling fitness equipment together to provide athletes with a better and more enjoyable way to train. During the last twenty years he has held positions in banking, software and wireless industries serving in a variety of senior level roles including product design, business development and relationship management. As an active age grouper triathlete, he regularly trains and coaches as well as competes in sprint, olympic and half iron distance events. His passion for sports and unique grasp of the latest technology enables him to provide a very high level of service and expertise to his clients.